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Tactics

Once a goal has been determined, strategy set to achieve the goal, and objectives established for each component of the strategy, it's time to employ tactics that will meet the objectives. Tactics represent the communications "stuff" that is produced and delivered to audiences.

What communication tactics are important parts of an employee communications strategy?

  • Face-to-face?
  • Print publications?
  • Video Streaming or Broadcast?
  • Online Communication and Intranet?
  • Social Media?

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