The other day someone on my project team thought they were putting together a communications plan when all they came to the table with was a list of communications vehicles. I took the opportunity to teach them about the framework of a real comm plan (objectives, audiences, key messages, etc...)

The other area of education is developing competence within an organisation. As a professional communicator you need to be able to work directly with the line managers/leaders to ensure they have the competence and skills to manage communications with their people in an effective manner.

Educator

The other day someone on my project team thought they were putting together a communications plan when all they came to the table with was a list of communications vehicles. I took the opportunity to teach them about the framework of a real comm plan (objectives, audiences, key messages, etc...)